Project: Holiday Inn Express
Type: Hotels / Resorts
City: DeForest
State: Wisconsin
Country: United States
MSA: Madison, WI Metro Area
Featured Publications
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Immersive Hospitality: Redefining the Guest Experience
August 28, 2025
By: Joseph Pierce, MAI Immersive experiences are not entirely new to hospitality and leisure—theme parks, destination hotels and resorts, and cultural attractions have long found ways to draw guests into unique worlds. What is changing is how properties are increasingly using technology to push those experiences further, creating spaces that blur the lines between the
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