Insightful and well-researched article on dual branded hotels from Cornell University of Hotel Administrations’ The Scholarly Commons, titled ‘Do Dual-Branded Hotels Outperform Single-Branded Hotels?’ by Chekitan S. Dev and Eva Steiner. This article discusses whether dual-branded hotels operate more efficiently than comparable single-branded hotels (and therefore deliver better bottom-line results).
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July 19, 2020
A hotel feasibility study is generally required by the mortgage lender or investor before a developer or organization is able to move forward with constructing a new hotel. Typically completed by an independent third-party consultant who specializes in analyzing hotel projects, a feasibility study determines whether a proposed hotel development is economically feasible and ifREAD MORE