Insightful and well-researched article on dual branded hotels from Cornell University of Hotel Administrations’ The Scholarly Commons, titled ‘Do Dual-Branded Hotels Outperform Single-Branded Hotels?’ by Chekitan S. Dev and Eva Steiner.  This article discusses whether dual-branded hotels operate more efficiently than comparable single-branded hotels (and therefore deliver better bottom-line results).

https://scholarship.sha.cornell.edu/cgi/viewcontent.cgi?article=1274&context=chrpubs