The following services are intended to assist the developer, corporate brand franchisor, or owner with their development needs.
Facility Planning Services
Our facility planning service reviews the proposed site for a waterpark, hotel, or attraction and makes recommendations on sizing of the overall development and amenities that will facilitate the project’s success. After reviewing the initial site plan, H&LA consultants recommend facilities, amenities, rides and attractions with consideration for our client’s vision, objectives, and budget. For an existing property with expansion potential, we review design ideas, program improvements, and potential new amenities and attractions. We evaluate the optimal room mix, food and beverage outlets, amenities, and attractions and rides as applicable for the project’s target audience. We suggest design enhancements that will improve operational efficiencies, maximize potential demand, and increase revenues. Our recommendations reflect our understanding of the competitive market, its demographic data, and our experience in the waterpark, hotel, and attractions industry. This customized service can be limited to recommendations or can include a full-financial analysis based on our recommendations for the property.
Site Analysis & Review
The site analysis researches potential locations for lodging and leisure facilities and incorporates a detailed analysis of the location. This includes a review of the performance of comparable properties. Studies include analyzing traffic counts, access, visibility, proximity and travel time, nearby visitor attractions, nearby corporate and group demand generators, and access to convention and event facilities. We analyze primary leisure, group, and commercial attractions and organizations within the market and identify distances from the site to potential demand generators.
Hotel Brand Selection Assistance
This service provides a comparative brand analysis for a specific site to assist a developer in choosing one brand over another at a specific location. The written report identifies brand characteristics and evaluates appropriateness. Recognizing the general franchise affiliation section already provided in H&LA’s feasibility studies, this service takes these recommendations to the next level through contacting and interviewing the potential franchisor(s).
Renovation Feasibility and ROI Analysis
For existing hotels considering renovations, this service analyzes the financial impact those renovations will have on Occupancy, ADR, revenues and expenses by department, and other performance metrics. We will analyze the historical and projected performance of the property and its competitive market. We will review the proposed renovations and make recommendations for additional improvements. By estimating the financial impact and financial feasibility of renovations, we will analyze the return on investment (ROI) of the planned improvements for owners, lenders, and investors.