H&LA Development Update: Branson and the Ozarks, Missouri

Our recent research for a project in Branson and the Ozarks region of Missouri revealed some exciting new hospitality-related developments happening in the area. These developments will have an impact on tourism, employment, and the general economy in Branson and the surrounding areas in 2024 and beyond.

  • A new indoor roller coaster called Fire In the Hole opened in March 2024 at the Silver Dollar City amusement park in Branson. This family-friendly, story-themed ride represents the park’s single largest attraction investment to date. This temperature-controlled attraction replaces the original Fire In The Hole coaster, which closed in 2023. Other recent improvements at the park have included additional parking, enhanced pedestrian access routes, and new employee housing.
  • In 2023, Branson was named the official vacation destination of the Kansas City Chiefs. This multi-year partnership agreement will elevate Branson’s status as a travel destination by aligning the city with the most recent Super Bowl champions and one of the most marketable teams in all of professional sports.
  • In January 2024, the Branson Board of Alderman approved plans for the Mammoth Fieldhouse, a new sports and entertainment complex across from the Branson Mill retail area. This nine-acre attraction will feature pickleball courts, miniature golf, and food and beverage facilities. The Mammoth Fieldhouse project represents an investment of $41 million, and it is expected to open within the next two years.
  • Plans for a new Disney-themed attraction in Branson were recently announced that will involve the redevelopment of the Big Air Trampoline Park into a large-scale immersive experience based on classic animated Disney films. Anticipated to open within the next two years, this project represents an investment of about $5.8 million.
  • A massive resort complex called Oasis at Lakeport is now under construction in Osage Beach, Missouri, about 130 miles northeast of Branson. Located at Lake of the Ozarks, this $350 million development will include an upscale hotel, a conference center, amusement rides, and an indoor waterpark. The first elements of Oasis at Lakeport are scheduled to open in 2025, and it is expected to be fully completed by early 2026.
  • A new $2 billion attraction called the American Heartland Theme Park has been proposed for a 1,000-acre site near Vinita, Oklahoma, about 150 miles west of Branson. Located along historic Route 66, this major development would feature a large-scale RV park, a world-class theme park, a hotel, and an indoor waterpark. The American Heartland project is slated for completion within the next two years.