Operational Analysis & Review

Utilizing our more than 100 years of combined experience in managing, analyzing, and operating hotels, ee prepare operational analysis and review studies of an existing hotel or waterpark to determine areas where the property is performing well and areas that are in need of improvements. The reports assist our clients in important decision-making regarding their assets. Our report will:

  • Analyze the regional and national markets competing with the subject
  • Analyze the competitive set of properties, determine performance levels, recent and planned capital improvements, and marketing strategies
  • Analyze the existing operations and recommend improvements in various departments to increase profitability, improve hotel performance, and increase guest satisfaction
  • Evaluate the current operations of the hotel, including its management team and marketing strategy
  • Analyze all revenue departments, staffing, seasonality, and other components
  • Make recommendations for renovations at the subject
  • Recommend marketing department changes and improvements
  • Review additional services or amenities to add to the property that could attract incremental demand
  • Financial analysis with detailed comparisons with actual operating statements of similar properties and will provide a line-by-line discussion of each of the hotel’s major departments
  • A detailed financial analysis for the property and estimate its probable operating performance for the next five years based on the implementation of our recommendations