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Operations Manager
Heidi leads the firm’s marketing and business operations, ensuring H&LA’s brand, voice, and communications reflect our expertise and industry leadership. She manages the firm’s digital presence—including the website, email marketing, and blog content—while developing proposals, maintaining marketing collateral, and responding to RFPs that help shape new business opportunities. In addition to her marketing role, Heidi supports consulting assignments through industry research and plays a key part in quality control by reviewing reports for clarity, consistency, and accuracy. She holds a Bachelor of Arts from Kent State University and brings strong organizational, communication, and brand stewardship skills to the H&LA team.
November 12, 2026
By David J. Sangree, MAI, CPA, ISHC November 2026 Every year, the TEA Global Experience Index (TEA Index) gives the industry benchmarks for which waterparks drew the biggest crowds in the previous year. The 2025 report, which was issued in the fall of 2026, provides estimates of attendance for the top 20 outdoor waterparks in
November 3, 2026
H&LA is heading to the 2026 IAAPA Expo in Orlando this November! David Sangree, Adam Zarczynski, Kate Cheung, and Heidi Banak will be representing the firm on the show floor. Stop by our booth to connect with our team (S1517). Whether you’re a longtime partner or client, or someone we haven’t had the pleasure of
October 14, 2026
Attending the World Waterpark Association’s (WWA) 46th Annual Symposium & Trade Show at the Paris Las Vegas was an energizing reminder of how dynamic and forward-thinking the waterpark industry remains. Over several days of sessions, conversations, and trade show visits, we connected with operators, developers, designers, and suppliers, all sharing ideas about how to evolve
