retailtainment; retail entertainment

The “Retailtainment” Trend: No Signs of Slowing Down

The “Retailtainment” Trend: No Signs of Slowing Down  as published by Park World Magazine, November 2019 By Nuresh Maredia  It’s no secret that the face of retail is rapidly changing.  America’s malls are facing the fallout from not just the rise of e-commerce but also an overabundance of retail space and changes in consumer behavior.

The Rise of Retailtainment

As published by Park World Magazine: The American shopping mall has seen rapid growth over several decades since the 1950s. These retail havens were anchored by large department stores that attracted shoppers and made the American mall popular with the masses, but the rise of e-commerce and the explosion of online shopping have changed the