“H&LA’s hotel feasibility study and economic impact study for the proposed hotel and convention center in Frisco helped us achieve the development of the new Omni Hotel and Golf Resort. The studies played an integral part in providing a broader view of the project from a meetings and convention standpoint, in addition to the corporate relocation and professional golf championships.”
Home > Marla Roe, Visit Frisco
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As travel rebounds from the disruption of the COVID-19 pandemic, family travelers are increasingly seeking unique and memorable experiences when selecting a destination. While this trend is not new, it has gained momentum post-pandemic, as many travelers are opting for indoor waterpark resort getaways in addition to other travel. This increase in demand prompted action
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