As a consultant in the sport feasibility industry, I attended the 22nd annual National Association of Sports Commissions (NASC) Symposium recently held in Oklahoma City, OK. The symposium brought together events rights holders and sport governing bodies with sports commissions and conventions and visitors bureaus. The state of the travel sports industry is trending positive although there are challenges. Of note is the increased reliance on rebates and commissions for tournament lodging accommodations. “Stay to Play” is becoming more commonplace. The main take-away is that the relationship between hoteliers and event rights holders needs to be more athletic/attendee-focused.
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Waterparks Poised for More Growth Amid Robust Recovery
April 17, 2023
In 2022, waterpark owners and operators breathed a sigh of relief as the industry shifted back to normal in the wake of two years of uncertainty. With the pandemic a rearview concern in 2022, most waterparks continued their recovery to see attendance improve. This robust performance paved the way for new growth in all segments
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