As reported in Aquatics International, WhiteWater West has signed a major licensing deal with NASCAR. This deal marks the first time in the industry where an IP owner has licensed to a manufacturer.

By: Aquatics International 2014
Published: December 2014

WhiteWater West is driving in the fast lane.

Earlier this year, the Richmond, B.C., Canada-based manufacturer of waterpark attractions acquired WaveLoch’s FlowRider products. Then the firm went on to purchase the LatiTube line of simulated surfing attractions. Recently, WhiteWater unveiled Slideboarding, its new waterslide/video game hybrid that sold out for the 2015 season during IAAPA this past November.

And now, the company has inked the industry’s first licensing deal with one of the most recognizable brands in America: NASCAR.

“We love the idea of being associated with NASCAR, and they think we bring credibility to their name, so it’s truly a win-win situation,” said WhiteWater West founder and CEO Geoff Chutter. “Both companies are excited by the opportunity.”

The National Association for Stock Car Auto Racing is the sanctioning body of motorsports in the United States and with more than 1,200 races in over 30 U.S. states, Canada, Mexico and Europe. To read the entire article, click here.