At the 2025 IAAPA Expo, H&LA had great session from David Sangree and Placer.ai’s Elizabeth Lafontaine. The presentation highlighted the important role of reliable, actionable data in operations, marketing, and strategic planning for waterparks, FECs, and attractions. Thank you to Placer.ai for partnering with H&LA on this session.

Understanding the Data A Breakdown of Attractions Industry Visitor Trends – IAAPA Changes

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By David J. Sangree, MAI, CPA, ISHC  November 2026 Every year, the TEA Global Experience Index (TEA Index) gives the industry benchmarks for which waterparks drew the biggest crowds in...
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