outdoor waterpark

What’s Next for Waterparks?

Despite 2020 challenges, growth within the U.S. waterpark market is projected for 2021: See the article as published by WWA. The COVID-19 crisis was the definitive event of 2020. The lodging and attractions industries were among the most negatively impacted sectors and experienced record declines in occupancy, attendance, and revenue. With mandated closures, limited capacities,

Waterpark Interview Series: Mike Bengtson with Splish Splash Waterpark

H&LA conducted an interview series in the spring of 2021 in anticipation of the upcoming start of the waterpark season. Through interviews with owners and operators of several U.S. outdoor waterparks, we learned how individual parks geared up for the 2021 season amid the fallout from the pandemic and what challenges were expected. In our

Waterpark Interview Series: Michael Schwitek with Alabama Adventure

H&LA conducted an interview series in the spring of 2021 in anticipation of the upcoming start of the waterpark season. Through interviews with owners and operators of several U.S. outdoor waterparks, we learned how individual parks geared up for the 2021 season amid the fallout from the pandemic and what challenges were expected. In our