July 23, 2026
Better Decisions, Better Developments: How Feasibility and Design Protect Capital and Improve Project Outcomes
By: Jason Sorci and Adam Zarczynski, CHIA The phrase “If you build it, they will come” has become part of the development lexicon, particularly for ambitious hospitality, resort, and entertainment projects. While memorable, it oversimplifies the realities of development. Successful projects are not the product of optimism alone. They are the result of disciplined planning,

