Hotel & Leisure Advisors’ analysis indicates that in 2013 the U.S. hotel market achieved improved occupancy and average daily rate levels in most cities. Performance statistics between 2010 and 2013 showed steady improvement in occupancy levels after the substantial nationwide drop-off in 2009. Average daily rates also improved nationwide, especially in the last three years, after a similar plunge in 2009 and a lesser one in 2010. We project continued improvement in 2014 throughout the United States with higher percentage gains for upscale and luxury properties.
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