ISHC Honors Tracy Prigmore with the Pioneer Award at ALIS

Los Angeles – February 6, 2024 – The International Society of Hospitality Consultants
(ISHC) in partnership with the Americas Lodging Investment Summit (ALIS) presented Tracy
Prigmore, Founder of TLTsolutions and creator of She Has a Deal., with the 2024 Pioneer

Kristie Dickinson, ISHC President and Managing Director/EVP of CHMWarnick presented
Prigmore with the award during the conference plenary session. Dickinson remarked, “Tracy is
a hotel owner, operator, develop, fund manager, educator, mentor, and founder of the She Has
a Deal. pitch competition, which educates and awards equity to women to acquire hotels. She is
relentless in her advocacy for increasing diversity in hotel ownership and holds senior leaders
accountable to ensure women have access to capital and the support they need to overcome
historical barriers to entry to hotel investment.”

Jonathan Jaeger, ISHC Awards Committee Chair and Senior Managing Director of LW
Hospitality Advisors commented “Pioneers are people who do things for the first time and open
new pathways for many years to come. Tracy is a true pioneer in our industry, and we are
excited to present her with this award.”
Upon accepting the award, Prigmore noted, “It’s an honor to receive recognition for something
that is really about the heart and is a passion for me, helping other people and being a servant

On her inspiration for creating the She Has a Deal. competition, Prigmore commented “It started
because I found it very challenging to find the information I needed to be comfortable with the
risks and to be successful as a hotel owner, and because I knew other women were interested
in becoming owners and developers, I didn’t want them to have the same challenges and
experience the same barriers that I did.” Prigmore concluded that “She Has a Deal. is
everything I wish I knew before I started, everything I learned along the way, and everything I
continue to learn each and every day as an owner and operator and now a developer.”
On the key to expanding diversity in hotel ownership, Prigmore noted, “It’s really to recognize
that there are disparities between wealth, net worth, and liquidity for women and people of color
just based on systemic issues in the past that kept us from earning and creating wealth and
recognizing those challenges with the criteria that are traditionally applied. If you really want
more women owning and developing, the criteria must shift.”

“Tracy is a leader, an inspiration, and she’s making a difference not only in the lives of the
women she trains and supports, but also in her education and engagement of our industry
leaders to make changes from the top down a reality,” remarked Kristie Dickinson, President of

“Providing inspiration is a defining attribute for a Pioneer Award recipient, and the entire ALIS,
The BHN Group and Northstar Travel Group team is proud to recognize Tracy Prigmore’s
impact on the hotel industry through her inspirational and pro-active approach to opening doors
in the hotel-investment community,” said Jeff Higley, President of The BHN Group. “It is
visionaries like Tracy that pave the way for new approaches that facilitate growth and
opportunities for so many individuals and the industry as a whole.”

The Pioneer Award, established in partnership with ALIS in 1996, recognizes an individual each
year who is considered a pioneer in their field by making an outstanding contribution,
achievement, or improvement in the hospitality industry.

Past recipients of the Pioneer Award include:

  • Alejandro Zozaya (2023)
  • Peggy Berg (2022)
  • Marilyn Carlson Nelson (2020)
  • Jack DeBoer (2019)
  • Wing T. Chao (2018)
  • Ian Schrager (2017)
  • Lyndall DeMarco (2016)
  • Stephen Kaufer (2015)
  • Michael Bedner (2014)
  • Steve Rushmore (2013)
  • Chip Conley (2012)
  • Kathleen Taylor (2011)
  • Leland C. Pillsbury (2010)
  • J.W. Marriott (2009)
  • Jean Gabriel Peres (2008)
  • Stanley Selengut (2008)
  • Jean-Claude Baumgarten (2007)
  • James E. Burba (2007)
  • Stelios Haji-Ioannou (2006)
  • H.P. Rama (2006)
  • Costakis Loizou (2005)
  • Barry Sternlicht (2005)
  • Christel DeHaan (2004)
  • Regis Bulot (2004)
  • Bill Kimpton (2002)
  • Jonathan M. Tisch (2001)
  • Michael A. Leven (2000)
  • Jack Vaughn (1999)
  • George Johnson (1998)
  • Randell A. Smith (1997)

For more information, contact:
Jennifer Castellarin
Director of Membership & Marketing
+1 413.563.6449

About ISHC
The International Society of Hospitality Consultants is truly The Leading Source for Global
Hospitality Expertise, represented by over 200 of the industry’s most respected professionals
from across six continents. Collectively, ISHC members provide expert services in over 50
functional areas and have specialized skills in virtually every segment of the hospitality
industry. ISHC is dedicated to promoting the highest quality of professional consulting standards
and practices for the hospitality industry. Candidates undergo a rigorous screening process,
ensuring that all ISHC members have a reputation of integrity and are qualified by their
experience, training, and knowledge to develop and express sound judgment on industry
issues. Additional information about the organization and membership process, along with a
directory of ISHC members, is available on the ISHC website at

About the Americas Lodging Investment Summit (ALIS)
Produced by Northstar Travel Group in association with the American Hotel & Lodging
Association (AHLA) and The BHN Group, the two-and-a-half-day ALIS event features an
extensive array of seminars and panels hosted by leading experts and investors discussing
important trends and identifying new opportunities. The conference attracts the lodging
industry’s leading hotel executives, investors, lenders, developers, and professional advisory
community. ALIS 2024 took place January 22-24, 2024, at the JW Marriott/Ritz-Carlton Los
Angeles LA LIVE. The 2025 event will take place January 28-30, 2025, at the JW Marriott/Ritz-
Carlton Los Angeles LA LIVE. Visit the ALIS website,, for additional

About Northstar Travel Group (
Northstar Travel Group is the leading B-to-B media company providing information and
marketing solutions for the global travel industry. The company owns 14 media brands
connecting 1.3m industry professionals through a comprehensive portfolio of digital, social, print
and more than 100 events in 13 countries. Northstar Travel Group is owned by EagleTree
Capital. Northstar Travel Group is based in Rutherford, NJ, and more information is available at

About The BHN Group
The BHN Group is the worldwide leader in developing and organizing conferences for the hotel
and tourism investment community. With over three decades of experience, more than 170
events completed to-date, and in excess of 120,000 international delegates, these conferences
have become “must attend” events for industry leaders who come together to network, conduct
business, and to learn about the latest trends. The current slate of events include: the Americas
Lodging Investment Summit (ALIS) in Los Angeles; ALIS Law in Los Angeles; ALIS DESIGN+ in
Los Angeles, the ALIS Summer Update series held in various U.S. cities; Caribbean Hotel &
Resort Investment Summit (CHRIS) in Miami; Hotel Opportunities Latin America (HOLA)
conference in Miami; Hotel Investment Conference Asia Pacific (HICAP) in Singapore; HICAP
UPDATE in Hong Kong, and HICAP Australia New Zealand (HICAP ANZ) in Sydney. The BHN
Group also publishes Hotel Investment Today, a digital media outlet focused on the ROI of hotel
investment. The BHN Group’s website at is the gateway for information about
the annual conferences it produces, as well as a direct link to important players in the hospitality
investment world.