Shifting Tide: Hoteliers Embrace Sports Groups

Eric Hansen, our Director of Development Services, was interviewed for an article in the June 2014 edition of Sports Events Magazine to discuss the shift in how hotels are beginning to view the travel sports market. 

By SELENA CHAVIS/SPORTS EVENTS MAGAZINE
Published: June 2014

A perception shift has occurred in recent years when it comes to the way the hotel industry views the sports market. 

According to Eric Hansen, AIA, ISHC, director of development services with Hotel & Leisure Advisors, an attitude that was once passive in terms of outreach to the amateur sports industry has turned aggressive as hotels seek to gain market share in this thriving industry. 

“This shift is seen in the increase in the number of hotels hiring dedicated sports group sales professionals to work with local sports commissions and conventions and visitors bureaus (CVB),” he said.  “Those hoteliers that have embraced the sports group consumer have enjoyed built-in demand as growth in the sports travel market trends positively.” 

To read the entire article, click here