Congratulations to our client, Chris Kaczmar, on the approval for the new Tru by Hilton hotel in downtown Cleveland!

Published by: Michelle Jarobe/The Plain Dealer  Published date: July 2017

A 114-room Tru hotel could open on Euclid Avenue not far from the Cleveland Clinic and University Hospitals in early 2019, bringing a new brand and a lower-cost lodging option to the market.

The Cleveland City Planning Commission approved early designs for the project, in the city’s Midtown neighborhood, on Friday. The four-story building will run along Euclid between East 69th and East 70th streets, east of the Dunham Tavern Museum and the planned Midtown Tech Hive and northwest of Dealer Tire’s new headquarters.

Tru is a recent addition to the Hilton family of hotels. Billed as youthful, hip and affordable, the brand debuted in Oklahoma City in May. The hotels have smaller-than-average rooms and aim for nightly rates of $100 or less.

Local architect Chris Kaczmar said rates haven’t been set for the Midtown hotel. But he described the property as “a low-cost alternative” to name-brand lodging in and around University Circle and downtown Cleveland.

He told the planning commission that Hilton has signed off on the design and might, in fact, use the Cleveland building as a prototype for other Tru hotels in cities. Since its creation last year, the brand largely has focused on suburban sites.

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